Republican presidential candidate and apparent internet god Ron Paul will likely be remembered more for his power over Digg than his policy. The Republican underdog has achieved a rare following of online fanatics who help the candidate raise money and promote him like no other, pushing articles about the candidate to the top of Digg and social bookmarking sites. For another first, Paul supporters are holding a rally for the candidate in the uncontested land of Azeroth. Supporters will march through the Whisperwind server on New Year’s Day at 8:30pm EST.
It is unknown if the candidate himself will or can appear (does he have a character and is it a high enough level?). Regardless, this rally marks another crossover between the real and virtual worlds that Second Life so pretended existed. People might actually attend this one.
Second Life has been a focus for politicians, with Barak Obama and John Edwards both building campaign centers even with no proof advertising in the social world works (it most likely doesn’t work).
But World of Warcraft offers a different environment for social promotion. The game encourages constant involvement through monthly subscriptions whereas Second Life is free. Nine million World of Warcraft subscribers means a good portion actually play the game. Further, the game offers rewards not only for addictive level play, but for teamwork and socializing - the best way to win battles and gain loot. Second Life is simply a trip to the mall - more fun with friends but just as easy to do alone.
I doubt World of Warcraft can be manipulated by Madison Avenue advertisers in the same way as Second Life - it is a fantasy world and its citizens will not want Coke advertising there. But World of Warcraft has on paper the potential to be a valuable social networking tool. But what advertisers will probably forget is Azeroth citizens will network themselves. Ron Paul didn’t initialize this rally. His supporters did - true evangelicals for the cause. And that’s the best kind of promoter anyone can ask for.










7. Buffy Season 8
Microsoft’s Xbox brand has been facing an up Mount. Fuji battle since its launch. And while the 360 has faired better than the original Xbox, some recent numbers shown by Famitsu (translated by
Even though I’m a little bitter I’m not nominated (anyone want to nominate me?), I felt it worth sharing this fun, Wired feature. Visit 

I have been grateful for cable’s ability to let niche shows thrive. They need smaller audiences to generate blockbusters, often a quarter of what it takes to be a success in network primetime. But the USA Network destroyed my reality by canceling the popular and amazing series 4400 only a few months after it’s cliffhanger season finale. The show has seen its ratings continuously drop since its record-breaking opening mini-series, but the show remained a top 20 cable hit. The abrupt cancellation stings more as many loose-ends go unresolved.
Geek holiday shirts - Available in a variety of shapes and colors, from white t-shirts to polos and turtlenecks, you can pick from some of these flattering and at the same time hilarious holiday shirts. Whether you enjoy from programing humor or just want some nice ASCII art (well, binary, but only real geeks will know), these are the shirts for you. Available at
Geek LED belt buckle - You can wear this belt buckle all year long. Just change the LED letters to customize your own message specific to the event, whether it’s Happy Holidays or I<3 LARP. How you wear this belt buckle is up to you and isn’t that kind of control what the holidays are really about. Find it at
Quality holiday music - You’ve heard the best, now try the rest. Why settle for Gene Autry when you can have Mr. Hankey the Christmas Poo. Yes, this pop culture icon from the wholesome family show South Park has his own collection of classic holiday songs including “The Lonely Jew On Christmas” to “What The Hell Child Is This?” and the all-time favorite “The Most Offensive Song Ever.” Remember your holiday memories with this unforgettable treasure. Available at 

