Home » Every South Park episode online

November 29th, 2007

Categories: Business models, Entertainment industry

South Park clips on SouthParkStudios.com, from MTV Networks Your favorite mountain town will be coming to your local website soon. MTV Networks will release every South Park clip ever on SouthParkStudios.com.

Following their successful model with Daily Show clips, MTV and Comedy Central aim to attract online video viewers to their own sites, rather than user-run sites like YouTube.

This is exciting news from a company originally slow in using the web for distribution. MTV and Comedy Central’s parent company Viacom is suing YouTube for $1 billion for copyright infringement for showing Viacom shows on the site. This move by Viacom shows the company is at least trying to provide an alternative to get their content, experimenting with new distribution methods rather than just forcing people to watch TV at specific times.

Though one thing concerns me, specifically the idea of MTV showing all South Park clips, not episodes. Does this mean every South Park episode will be broken up into short, digestible clips? If so, this is not ideal. The Daily Show benefits from being broken up as clips for the purpose of searching and sharing specific segments. South Park, however, is a full story and benefits from having the full context. Hopefully MTV will feature the full episodes, maybe in addition to clips. Though please do not include a commercial between every clip. I might have time to watch a full episode on your site, but I don’t need to sit through five 15 second commercials for Ford cars.

Either way, this is a nice step forward for big media conglomerates. Now if Viacom can just drop their stupid lawsuit, we’ll be all set.

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