Look at all the pretty colors.  Hollywood enjoyed various color film technologies in early years.  Using early forms of Technicolor, Hollywood produced more and more full color pictures during the 1920s until the Great Depression when cost cutting became priority.  Most of the movie companies entered the 1930s with financial worries and hoped the new, state-of-the-art color film system from Technicolor would revive the industry.  Technicolor’s new three strip process allowed for an improved rendering of the color spectrum making for a greater range and higher quality use of colors.  Several musicals first employed the technology which earned its stripes after the animated feature, Snow White and the Seven Dwarfs became the highest grossing film of 1937.  Classic films like Wizard of Oz, Singin’ in the Rain, and Adventures of Robin Hood also featured the technology which dominated color motion pictures until 1952.