While the actors unions mull their contract negotiations, one actor feels slighted by the video game industry.  Actor Michael Hollick portrayed Niko Bellic in Grand Theft Auto IV, providing voice work and motion-capture acting over a 15 month period.  Hollick earned $100,000 for his efforts, which came out to $1,050 per day he worked, almost 50 percent more than the standard $730 rate.  GTA IV earned $600 million within its first week, none of which Hollick will see.  And that’s the way it should be.

Hollick negotiated his contract for a fee he found reasonable at the time - you can’t renegotiate after the fact just because you think you didn’t get enough before.  I’ve express issues with royalties before, but Hollick’s complaint shows an lack of understand the economics of his business rather than mistreatment by evil corporations. 

As Hollick admits, he was paid a premium over acting guild rates.  He just wants a piece of that huge GTA pie.  But who bought GTA IV because of this no name actor?  Even a big name actor wouldn’t pull me into a video game I didn’t want to play anyway.   Hollick had every right when negotiating his contract to ask for royalties and GTA maker Rockstar had every right to throw him out and hire someone cheaper.  And it’s hard to believe Hollick didn’t know GTA IV would make hundreds of millions of dollars when negotiating.

The media industry has evolved itself into a corner with royalties turning into an entitlement for actors and writers rather than entertainment’s form of profit sharing.  Some companies give employees stock options to give them incentive to make the company more money.  Actors and writers argue royalties are their way of getting a fair share of the millions media companies make off their hard work, but who said business is fair?  Royalties are

I do see royalties serving a purpose with big name actors.  Major movie stars do attract large audiences and are often worth their expensive salaries.  These stars then promote their movies on talk shows and at press events, work they do months after filming finished.  With royalties the actors are encouraged to promote the film because the bigger the box office the bigger the paycheck.

But what promotion did Hollick do?  Does anyone think he did a half-assed job because he wasn’t getting royalties?  Was $1,000 a day not enough?  Or is Hollick just doing this as a publicity stunt (probably)?  Hollick was willing to do the work for $100,000 and that means the job was worth $100,000 then and now.  Hopefully the experience would net Hollick a bigger paycheck for his next job, but after this publicity stunt, video game companies might stop calling.