Midnight openings were long the exclusive event for blockbuster movies and Rocky Horror reruns. But a certain boy wizard allowed children of all ages to stay up late reading. The juggernaut of the book world, Harry Potter garnered international attention on the day of each new book’s release. Book stores planned parties with costumes, decorations, reading parties, and lots of ringing registers for kids (and adults) to share in their passion. Star Wars fans and comic book geeks have made the midnight movie a staple of their summer nights, but Harry Potter introduced a new generation to the nightlife and how cool, and welcoming, it can be.