Eager to earn a share of the money Superman’s creators were getting, Bob Kane, employing the help of Bill Finger, created the entire opposite of Big Blue. Batman hit the stands as a superhero that any person could imagine being. Batman had no superpowers. He utilized his intelligence and strove to reach top, physical condition through constant training. Since his inception, Kane added to the basis for superhero clichés with secret lairs, wealthy playboy secret identities, gadgets and vehicles, etc. Batman’s rogue gallery has also set the standard with the Joker, Catwoman, Mister Freeze, and Two Face showing how important the villains are to a hero. For one, Batman showed Superman was no fluke. Secondly, Batman broadened the identity for superheroes that allowed for more than planet moving knock offs. Creativity was key.