Movie companies seem to think if they make it, we will come. Unfortunately, they’re making too many movies with too few ways to see them.  The Wall Street Journal writes how movie companies are flooding theaters with more new releases than audiences can handle. Almost every weekend this summer from April through July features a major blockbuster, leaving many with disappointing and embarrassing box office returns.

The Wall Street Journal ignores, however, the potential movie companies are squandering.  There are more avenues to release content and make money than ever before, but movie companies are focused on obsolete business models built around weekend box offices and distance DVD releases.  Not every movie has to be released in movie theaters. There’s online downloads, streaming services, direct-to-DVD, etc. giving any movie maker a huge audience to market to.

Digital distribution allows for more content to reach more people. You’re not taking up limited number of theaters or shelf space in a DVD store, so more content can be offered.  Unfortunately, Hollywood remains focused on a box office mentality, meaning it would rather lose money a $60 million George Clooney film rather than use technology to make more money.