The entertainment industry declared a huge win after a Swedish court convicted the founders of Pirate Bay of copyright infringement. But a win isn’t always a win. The ruling helped galvanize Sweden’s Pirate Party, increasing their numbers by more than three times and helping them win two seats in the recent European Parliament elections.

The Pirate Party seeks to reform intellectual property laws to be more balanced with consumer and civil rights.  Further support for the party came after Sweden passed a law requiring ISPs to turn over user information upon request (even without a warrant or evidence), leading several ISPs to refuse to save any user records.

The Pirate Party party won its seats with more than 200,000 votes, approximately 7 percent of Sweden’s voting population (and 19 percent of voters under 30).  The party has risen to being the third largest in Sweden.

So even though the entertainment industry can claim a win in the Pirate Bay trial (for now at least, since the judge is being investigated for bias), that win helped awaken a social movement against the industry and its causes. Maybe the entertainment industry will start realizing harsh copyright laws and obsolete business models are not the best ways to build a customer base.