Netflix sits on a mountain of movie interests and rental habits, and slowly geeks are getting to enjoy the fruits of this data mining. The New York Times (yes, print media has done something awesomely interactive) has compiled  a map of the most popular movie rentals by zip code (near a major city). Roger Ebert wants to know how much we can guess about a zip code’s demographics by its movie preferences. I want to know why Curious Case of Benjamin Button is so popular everywhere.