Home » Tag: MediaDefender

October 16th, 2009

Categories: File-sharing

A paper from New York University researchers analyzes the methods used by the content industry to annoy and stop file-sharing on BitTorrent networks.  They found the practices of MediaDefender and other organizations presented no more than a nuisance to downloaders despite costing the content industry millions of dollars.

Prithula Dhungel, Di Wub and Keith Ross reviewed two specific methods use to slow down BitTorrent downloads. The first called “piece attack” involves trying to upload as many failed connections or hash fails as possible. Second, there is the “connection attack” where TCP connections are blocked preventing downloaders from accessing the actual content.  The researchers found these methods did slow download speeds, but not enough to deter downloading. Additionally, blocklists which can be easily found online increased speeds by 30-35 percent.  BitTorrent client uTorrent only encountered hostile connections 2 percent of the time while Azureus had only 18 percent.

Emails from a few years ago estimate that music companies pay up to $4,000 for each month of MediaDefender protecting one album.  As many already suspected, this money is likely being flushed down the digital drain.  Downloaders are not being deterred and certainly not being encouraged to buy content in another way.  The content industry is spending massive sums of money to fight against consumers preferred method of distribution. The ethics of file-sharing are not the point – basic economics, as always, is. Consumers by the millions are using file-sharing networks to find the content they want and share that content with other people. This is a good thing that should be embraced, not fought.  As we’ve seen, embracing new technology increases the size of your market and the money you can make, not decreases.

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September 22nd, 2008

Categories: File-sharing

You read that headline right. TorrentFreak reveals MediaDefender, the infamous anti-piracy firm working on behalf of Big Content, has been moonlighting as a porn pusher.

To disrupt online P2P networks, MediaDefender often floods searches with false files, many of which redirect users to these porn sites.  The redirects have been extremely effective, converting 1 in 2000 LimeWire users.  MediaDefender’s Ben Grodsky wrote in an email:

One of the theories I’ve had about why the LimeWire redirects sell so many porn subscriptions is because one basically can’t get porn on old versions of LimeWire because our popups and spoofs overwhelm the user.

MediaDefender makes $4,000 to protect an album, $2,000 for a single song, and almost a million dollars for a movie. Basically, MediaDefender is paid by these media companies to promote its other efforts.  That’s a pretty healthy business model, as long as morals aren’t an issue.

Seriously, MediaDefender is doing more to show P2P is a viable business model, something Big Content isn’t looking to admit.  Their tactics are mostly spam and obviously frustrate users, but work. Just think if a caring, responsible company used P2P for promotion, helping users find the content they were looking for or selling related scarce goods for the content users do find.

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